Seventy Maxims, at Long, Long Last

Let's say, just for the sake of argument, that you're not interested in the Planet Mercenary RPG. How could I possibly tempt you into that Kickstarter? What product could be sufficiently enticing to bring you over to our project page and enter a pledge?
 
The answer? Provide something that I've been anxious, thrilled, and quiveringly-excited about for months now:
 
The Seventy Maxims of Maximally Effective Mercenaries
 
 
[UPDATE: We actually have several. Do not panic about the sold-out ones. We screwed up and broke them. http://bit.ly/70MoMEM will take you straight to the Maxims-only pledge. And now, back to the plug!]
 
This isn't just 70 pages of aphorisms. It's far too substantial for a poster. This is the hardback version of Karl Tagon's personal copy of the 3001 CE Edition of The Seventy Maxims of Maximally Effective Mercenaries.  This is an in-universe artifact.
 
To introduce you to it, here is a block of text from the introduction:
 
In 2992, in a speech to the CDF Academy graduating class, Rear Admiral M. Randall Aarikaida dismissed the book as “an irreverent, irresponsible volume of malevolent canon.” In that same speech, however, he paraphrased maxims 9, 15, 35, and 70 without attribution, unconsciously cementing its importance in the field, and launching countless dissertations which focused on the cultural ubiquity of the very thing he was dismissing.
 
This edition serves as a distillation of that scholarship. The maxims are accompanied by commentary and corollaries, paraphrased, and in many cases translated from the original, unintelligible jargon so that the modern reader might grasp the essential point. By so doing we've made this book more accessible, and more affordable because now we don't need to pay any of those scholars the ridiculous royalties they demand.
 
Barring handling them for yourself, the pages themselves are best experienced with an image:
 

 
This page is one of our early proof-of-concept versions, but it shows off the spirit of the thing. Don't worry: the paper we use will NOT have a printed weathering on it. The weathering in this image is there to evoke the fact that we'll be using a very toothy, heavy paper with a cream color to it.
 
The boxed text contains the maxims themselves. The text below that is " schlolarly commentary" which, as suggested by the excerpt above the image, is going to be all over the map.
 
The red-pen notes are from Karl Tagon, who acquired this book as an enlistee in 3044. His sergeant at the time told him he should use it as a journal of sorts, and so we'll get an unordered series of snapshots of his military career. Paging back and forth to put the notes in order will be part of the joy of having this in hard-copy.
 
The blue-pen note above is from Alexia Murtaugh, to whom Karl loaned the book. (Well, "will-have loaned." That bit of story has yet to appear online.) While the book is in Murtaugh's possession it is going to get picked up and scribbled in by a few others, including Sergeant Schlock.
 
We will leave room for you to write in it yourself, of course.
 
If this is a thing that you want, and you're not interested in the RPG, click here for the $20 pledge level that gets you just the Seventy Maxims book.
 
Note: If you pledge at the Company Commander ($75) or Commodore ($100) level, the Seventy Maxims book is included in the Extended Mag, along with the rest of the goodies.