Schlock: A plasma-cannon safety coloring book?
Fez Bejo: You betcha, Sport.
Fez Bejo: See, the text of the book says "these things are too dangerous for kids, so don't play with 'em."
Fez Bejo: But the context and subtext will say "Kid, as soon as you have the money, you need to buy one of these for yourself."
Schlock: So. . . The coloring book is a commercial that targets kids?
Fez Bejo: Sort of. It looks like it doesn't but the kids get targeted anyway.
Schlock: Like collateral damage?
Fez Bejo: Nice military lingo! Lemme run that one past the writing team.