This Actually (should have) Happened
Actual behind-the-scenes from LUCY.
MORGAN FREEMAN: It has been estimated that human beings only use 100% of their brains.
LUC BESSON: CUT! Mister Freeman, it says 10%.
MORGAN FREEMAN: But... that's ridiculous. Nobody still believes that.
LUC BESSON: The script says 10%.
MORGAN FREEMAN: I'm not sure I can sell that line. I rather doubt anyone can sell that line. Perhaps 90%, but ten?
LUC BESSON: How's this? Your pay goes up by 10% for every 10% below 100% you're able to sell me.
MORGAN FREEMAN: ...
LUC BESSON: I'm serious.
MORGAN FREEMAN: It has been estimated, and subsequently proven through rigorous experimentation, that human beings use NEGATIVE ONE THOUSAND PERCENT of their brains...