Thursday 14 June 2007

Schlock: A plasma-cannon safety coloring book?

Fez Bejo: You betcha, Sport.

Fez Bejo: See, the text of the book says "these things are too dangerous for kids, so don't play with 'em."

Fez Bejo: But the context and subtext will say "Kid, as soon as you have the money, you need to buy one of these for yourself."

Schlock: So. . . The coloring book is a commercial that targets kids?

Fez Bejo: Sort of. It looks like it doesn't but the kids get targeted anyway.

Schlock: Like collateral damage?

Fez Bejo: Nice military lingo! Lemme run that one past the writing team.